All the multifamily news you need
Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily's top storylines this week are Engrain and Billee integration, Mill Creek's new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.
Multifamily's top storylines this week are Hamilton Zanze sells Villages at Parktown, rentals hit new record, 2025 ends on a sluggish note, the importance of resident feedback, amenity-rich housing, nine ways to save on costs, humanoid robots in multifamily, AI isn't magic and changes to Google Ads in…
Actively gathering and acting on resident feedback is essential for improving leasing outcomes, enhancing everyday living experiences and driving lease renewals. Traditional, one-time surveys are no longer sufficient; instead, frequent, targeted pulse surveys and regular check-ins provide timely insights into resident satisfaction.
Multifamily's top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily's cautious optimism and new challenges, design trends, the community manager's changing role, REBA acquires Markerr, SEO and using AI for energy management.
Multifamily's top storylines this week are Engrain's new standard on fee transparency, Hamilton Zanze sells Platte View Landing, Ashcroft Capital buys Birchstone Cedar Rapids, tough career lessons, deals and trends that defined 2025, jobs and demand, branding beyond prospect marketing, community blogs and SEO, and rental screening in…
Multifamily's top storylines this week are Mill Creek's Modera Mystic breaks ground, the upcoming multifamily boom, CRE and the Fed's rate cut, the new era of diverse renters, reflections for 2026, Gen Z renters will dictate multifamily's future, multifamily tech and the new reality, AI in construction and…