INDUSTRY NEWS
Mill Creek Announces Preleasing at Modera Revere Beach
by Paul Willis
Mill Creek Residential has started preleasing Modera Revere Beach, a seven-story community with 357 homes near Boston’s historic public beach. Residents can choose from studios to three-bedroom homes, offering ocean and inland water views. The community includes resort-style amenities and is pursuing LEED Silver certification. Revere Beach features shopping and dining options, convenient routes for commuters and a shuttle service to the MBTA Blue Line.
Read the article in The Multifamily Journal
Strong Demand Can’t Offset Rent Deceleration for REITs
by Erik Sherman
Demand remains strong in the multifamily sector, but apartment REITs are facing challenges due to slower rent growth. While occupancy remains healthy, increased supply and softer lease activity are restricting pricing power. This mix is revenue forecasts and investor confidence, illustrating the ongoing tug-of-war between high demand and market challenges.
HUD Announces Key Fair Housing Updates
by Ayiesha Beverly and Emily Howard
The U.S. Department of Housing and Urban Development (HUD) has introduced important updates to fair housing rules that will impact several facets of the industry. These changes include policies on support and assistance animals, new standards for criminal background checks and the understanding and application of the concept of “disparate impact.”
THOUGHT LEADERSHIP
Please Stop Watching Me Pee: When Service Is Nice Vs. Necessary
by Todd Katler
Just as a bathroom attendant creates a forced, low-value tipping situation, certain fees—like parking or service fees—can feel unnecessary or coercive to residents. By offering optional services, such as parking management or reservation platforms, operators can enhance the resident experience, respect choice and generate incremental revenue without imposing mandatory, contentious fees.
Read the article in The Multifamily Journal
Why Pet-Related Compliance Matters at a Multifamily Property
by John Bradford
Ensuring strict pet-related compliance is essential for multifamily properties because many pets go unreported, costing the industry billions each year. Property operators should ask residents to formally acknowledge their pet policies at lease signing and keep detailed records of all pets, including vaccination records and assistance-animal documentation.
Aligning Resident, Employee Onboarding Experiences
by Paul Willis
Property operators can improve results by onboarding new employees with the same care and intentionality they use to welcome new residents. Thoughtful onboarding creates a sense of connection from the start, enhances employee retention and makes new hires feel genuinely welcomed and valued. The result is a stronger and more dedicated team.
MULTIFAMILY TECHNOLOGY
MHN Executive Council: Marketing Trends to Watch Out for in 2026
by Jessica Fiur
Smart, tech-infused marketing is revolutionizing how multifamily communities connect with potential renters. Leading strategies include off-site preleasing and virtual tours featuring detailed visuals, photo-realistic renderings and immersive digital experiences that help prospects imagine themselves living in the space before it’s even built. Expect widespread use of AI-powered tools for tailored outreach that highlights a property’s community vibe, amenities and lifestyle potential.
Read the article in Multi-Housing News
Voice Search is Changing Community Names
by Stacey Feeney
As voice search usage increases, long community names can start to feel a bit awkward. Short, simple and easy-to-pronounce names tend to work better because voice assistants often have trouble with long or complicated titles. Choosing clear and phonetic community names makes it easier for people to find the brand.
Tools to Get in Front of Your Audience
by Tiffany De Alva
In the latest proptech roundup, Grace Hill continues to expand its influence in multifamily operations with new initiatives that enhance its training and resident engagement solutions. Brynson launched a fee‑transparency tool designed to help operators maintain compliance and ensure published pricing aligns with actual terms.