All the multifamily news you need
Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…
Multifamily faces challenges in attracting and retaining residents in the midst of growing competition, and they can ill afford an uphill battle to keep employees. Katie Nelson, Vice President of Marketing for CAPREIT, joins Matt and Courtney to discuss building strong teams for multifamily success.
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.
Grace Hill has acquired The Shadow Agency, a full-service mystery shopping company providing services to numerous industries, including multifamily real estate. The companies will combine technology and personnel to offer an elevated mystery shopping experience to customers.
Renters expect the home experience to mirror their tech-savvy, convenience-driven lifestyle. As margins continue to be tight, multifamily is leaning on the power of outsourcing to provide an elevated service level. Outsourcing has emerged as a powerful tool to reduce costs and gain a competitive edge.