Month: September 2026

Multifamily's top storylines this week are trash teams are key to success, brand as a liability and shield, marketing budgets, operators feeling pressure, red tape cuts, poor federal data, AI and people, Zillow FTC settlement and prefabricated housing.

The resident satisfaction conversation tends to center around amenities, leasing and maintenance teams. But there’s also a team residents interact with daily that isn’t always part of the service conversation—the people who manage trash.