The top storylines in multifamily this week are nontraditional data giving operators an advantage, maximizing your CRM with automation, real estate technology to think about in 2022, the hazards of pet waste, skyrocketing apartment demand, rent growth from pandemic migration.
The role of data in the modern multifamily housing investment process is pivotal. While some legacy metrics will always be accessible, a greater number of real estate investors are turning to nontraditional data points to gain a competitive advantage.
Demetri Themelis, Co-Founder, Knock; Todd Katler, CEO, Anyone Home; and C.J. Edmonds, Chief Revenue Officer, Smart Rent; discussed what data to consider and the tour-conversion relationship during a session at National Multifamily Housing Council’s OpTech Conference in National Harbor, Md.
For decades, pet processes were something of an afterthought within the policies governing rental housing communities. They weren’t regarded as much of a competitive differentiator, so they were often relegated to the auxiliary portion of the rental agreement.
The stories headlining multifamily news this week: the impact of nontraditional data points, requiring residents to be vaccinated, the evolution of single-family rental self-guided tours, higher wood prices to continue through 2022, student housing strength despite pandemic and industry leaders being proactive as eviction moratorium ends.
Commercial real estate investors and asset managers have been leveraging the same data sources for decades. With continued cap rate compression across markets and asset quality grades, there needs to be a way to win deals that will outperform in a highly competitive industry.
This week’s top multifamily storylines: motivating today’s property management associates, creating value in today’s value-add properties, the pet amenities residents want, thriving single-family rentals, full-service experiences and thoverheating apartment markets.
The top stories this week in multifamily: the power of instacaptions for multifamily marketing, tapping the capabilities of interactive sitemaps, attracting and converting prospects, rent increase predictions, smart home features that matter to boomers and the next big thing in apartment touring.
Apartment communities across the nation are making concerted efforts to strengthen their pet-friendliness, which is both uplifting and necessary.
Residents consider pets to be part of their families, and the pandemic-fueled adoption boom has added even more pets to the rental-housing landscape.
As apartment operators slowly abandon antiquated pet policies in favor of forward-thinking procedures that reflect the preferences of the modern-day renter, pet owners and non-pet owners tend to agree on several issues that conventional wisdom suggests they’d typically be divided on.