Trends in Data

Are Resident Surveys Broken or Just Misused?

Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.

Disconnected Data Limits AI’s Impact in Multifamily

As AI-powered solutions continue to proliferate in the multifamily housing industry, operators are recognizing the limiting factor in their AI strategies: disconnected data. While multifamily does not lack for actionable metrics, the traditionally siloed structure of pricing, leasing, budgeting and maintenance systems effectively fragments property data.

The New Renter Roadmap: Authenticity Wins Every Time

Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.

Industry Trends Report | Week of January 12

Multifamily's top storylines this week are Hamilton Zanze sells Villages at Parktown, rentals hit new record, 2025 ends on a sluggish note, the importance of resident feedback, amenity-rich housing, nine ways to save on costs, humanoid robots in multifamily, AI isn't magic and changes to Google Ads in…

Industry Trends Report | Week of November 17

The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest…

REBA Adopts Microsoft Fabric to Accelerate Property Data Delivery

Real Estate Business Analytics (REBA), the trailblazer in Connected Analytics for the multifamily industry, today announced its adoption of Microsoft Fabric — an AI-powered data analytics solution featuring data movement, data lakes, data engineering, data integration, data science, real-time analytics and business intelligence.

Industry Trends Report | Week of October 13

The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.