All the multifamily news you need
The top storylines in multifamily this week are attracting pet owners, value-add rehabs, branding apartments by property class, connectivity infrastructure, reimagining resident retention, the EV surge, Impact Hero Award winners, record apartment demand, and the affordability crisis deepens.
Residents often run into a communication roadblock when attempting to choose a renewal offer term, communicate newfound needs, or schedule a meeting with on-site teams. Frustration follows because residents see this as their lone opportunity to negotiate.
The top storylines in multifamily this week are parking management, recession proofing, the difference between service and support animals, marketing and the C-suite, AI and due diligence, ev charging rules, owner expenses for every dollar, SCOTUS denies rent contol case, and development delays.
Onsite teams, like residents, have an increasing dependency on Wi-Fi for their daily work-life needs, making reliable Wi-Fi an essential amenity. When it comes to Wi-Fi service, low cost and connection speed are the two must-haves for residents and the most compelling selling points for prospects.
One tug of a loose thread and the whole thing could come unraveled, which aptly frames the challenges many communities face when it comes to parking. On average, 1.7% of your residents are responsible for almost 100% of your towing issues. They can create bigger problems down the…
The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC's new housing initiative.
Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
Multifamily experienced an improvement in mental health last year, but the number of people who reported less stress in 2023 are akin to the numbers reported during the pandemic, according to the National Apartment Association 2023 Mental and Emotional Health Study.