All the multifamily news you need
Grace Hill announced the launch of the KingsleySurveys Employee Engagement Program, a comprehensive solution that helps real estate companies retain employees and reduce turnover costs. Losing valuable employees is costly, going beyond just the money spent on hiring and training.
Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.
The role of the multifamily marketer has morphed drastically in the past decade. Modern-day marketers are more research-driven and tech-savvy, and they play a much larger role in the organizational framework. Now their talents are being further tested.
The top storylines in multifamily this week are faster renewal decisions, pest control, empathy-driven design, social media metrics, scalability in package management, Kansas City's tech boom and housing, cities building the most apartments, Gen Z and millennial preferences and apartment growth in 2024.
The benefits of higher retention rates are clear: when a resident stays in their unit, that means reduced turnover costs and marketing expenses. One operator has even shared that strong retention rates mean less stress—and thus increased job satisfaction and better mental health—for onsite teams.
The top storylines in multifamily this week are modern incentives, mistakes for PMs to avoid, what Star Wars can teach about multifamily, updating operations, artificial intelligence, shareable EVs, reframing multifamily management, insurance woes and California caps security deposits.
Rent Group Inc., operator of Rent.com, ApartmentGuide.com and Rentals.com, today announced that Chris Huff has joined the company as Chief Technology Officer. Chris will helm engineering and development efforts. Chris will helm engineering and development efforts.
Zark announced the hiring of three new employees to their engineering and accounts teams. Landon Poch was named as the Director of Engineering, Ray Phelan has joined as the Senior Software Engineering Lead and Adalene Keller is the newest Account Manager.