by Kevin Juhasz
Between slowing rent growth and stagnant or shrinking budgets, operators are focused on cutting costs, requiring marketers to adapt and find ways to produce the same, or better, results with fewer marketing dollars. About two-thirds of multifamily marketing teams report the same or a decreasing budget this year, according to a survey by Rent.
The right strategies in place can make all the difference. By focusing on strategic investment, leveraging AI and automation, and utilizing social media marketing, PPC, and mobile and digital display advertising, multifamily marketers are maximizing their generation efforts.
Read Kevin Juhasz’s article in NAA Industry Insider.