by Andrew Ruhland
“Show and tell” has taken on a whole new meaning since the rapid acceleration of self-guided tours and self-service leasing.
Whether due to the desire to tour alone or simply being drawn to a more convenient way to tour communities, prospects are engaging self-guided tours more than ever before. At this point prospects expect that apartment communities will offer self-guided tour options, and there is no turning back to the way things once were.
While convenient, self-guided tours have uncovered new challenges for prospects when it comes to navigating the community grounds. Some garden-style communities are sprawling with buildings that all look the same and offer a multitude of amenities throughout the property. High-rises are more compact, but prospects may have to visit multiple floors, different wings or even visit controlled areas to get the full tour experience. To help prospects be more comfortable touring a community, operators have engaged new interactive mapping technologies.
Read Andrew Ruhland’s article in the Rental Housing Journal.