With the exception of a visit to the community website, prospective residents can remain invisible to the community while they conduct their research and evaluation of any given property. That makes the requirement of being digitally sharp and transparent that much more important.
Marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing director at Birchstone Residential, commented on their capabilities and value when it comes to improving the resident journey in a recent blog.
Where data visualization comes in. A spreadsheet contains an abundance of information, but it’s without context. It might contain every possible detail about an apartment’s location, type of finish, proximity to the dog park and the views it offers.