Marketing

Multifamily's top storylines this week are Mill Creek partners with Habitat for Humanity golf tourney, multifamily starts on rise, project type let to NYC structural failure, true leadership, mixed-use developments, zoning, the KPI graveyard, integrating AI and tasks PMs shouldn't be doing.

Multifamily's top storylines this week are Kairoi Residential is an NMHC top manager, single-family rent growth slides, local staffing shortages threaten development, resident voices the best renewal asset, the rising fraud threat, multifamily misconceptions, too much tech, monitoring insurance coverage and calibrating marketing.

Multifamily's top storylines this week are CAPREIT acquires Broadway West, homeless housing, NJ mulls algorithmic pricing ban, better budgeting, using data to explain costs to residents, defining America's renters, renter trust recession, AI in student housing and how AI is impacting marketing.

A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.

Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.

The top storylines in multifamily this week are turning data into decisions, Election 2025 and the effect on CRE, rent premiums persist despite record supply, multifamily insights from Nasdaq, value-add strategies, the fear multifamily can't ignore, fee transparency, optimizing revenue with smart renewals and tips for AI in…

As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.

Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.