INDUSTRY NEWS
Mill Creek Welcomes First Residents at Modera St. Paul
by Paul Willis
Mill Creek Residential has officially welcomed its first residents to Modera St. Paul, a 16‑story, mixed‑use community in Downtown Dallas. Featuring 333 apartments and 3,600 square feet of street‑level retail, the community boasts a curated collection of amenities, including a karaoke speakeasy, podcast and recording studios and a vintage arcade inspired by Texas movie director Wes Anderson. Residents are just steps away from a dynamic mix of entertainment venues, parks and more than 200 establishments.
Read the article in The Multifamily Journal
Recovery Is Coming, Just Not All at Once
by Mike Aiken
Experts forecast an uneven rebound in multifamily as loan maturities lag and construction hurdles persist. Persistent renter demand is expected to support occupancy, but rent increases will likely remain in the low single digits through 2025, gaining momentum by mid‑2026 as the supply‑demand gap narrows.
Multifamily Outlook Adjusted as Economic Uncertainty Mounts
by Kristen Smithberg
The outlook for the top 50 markets in multifamily has been modified through mid-2026 due to economic uncertainty and inflation, with a forecast of 2.3% growth in effective rent nationwide. San Jose and Pittsburgh lead with a projected 4% growth. Denver and San Antonio are anticipated to experience slight declines.
THOUGHT LEADERSHIP
Multifamily Will Benefit From Better Fee Transparency
by Todd Katler
As scrutiny over fees grows, multifamily operators are rethinking how they present and charge for services. A shift toward clearer, itemized fee structures is underway, driven by resident demand for transparency and the rise of legislation targeting hidden charges. By breaking out optional costs, like parking or amenity access, operators can foster trust, improve satisfaction and give residents greater control, all while maintaining profitability and operational efficiency.
When in Doubt, Follow Your Knows
by Michael Miller
Uncertainty often brings discomfort, but leaning on proven data and historical insights can guide effective decision-making in multifamily operations. Relying on informed “knows” helps maintain stability and confidence. This strategy, grounded in factual analysis, can help teams weather ambiguous conditions.
Why Manufactured Housing’s Appeal Will Only Grow
by Laura Calugar
In the latest episode of the “Mission Success” podcast, Crow Holdings’ Kristin Millington highlights the strength of manufactured housing, citing tight supply and unyielding demand as key advantages. Demand remains strong and supply is unlikely to increase significantly, making the sector a resilient investment option.
MULTIFAMILY TECHNOLOGY
Multifamily Operators Embracing Tech-Driven Maintenance Training
by Peter Jakel
Multifamily operators are increasingly adopting tech-driven maintenance training to address staffing shortages and improve efficiency. Digital platforms streamline service requests and enable onsite management, while AI helps assign tasks intelligently and monitor equipment health. This technology not only enhances maintenance quality and response times but also supports employee retention and boosts overall property performance, ensuring better resident satisfaction and operational resilience.
Read the article in Industry Insider
How AI Search Impacts Multifamily SEO Strategy
by Brandon Hornibrook
As AI answer engines rise, multifamily SEO must evolve. Google Search is shifting to AI-centric models, driving higher-intent searches and converting leads. Marketers need to test rankings with AI tools, identify gaps and adapt content to meet evolving search behaviors and user expectations.
How to Turn Social Media Into Signatures
by Leah Draffen
Creating authentic and engaging content on social media is crucial for converting online interest into signed leases. By utilizing storytelling and targeted campaigns, communities can establish a strong emotional connection with potential residents before they even visit the office.