MULTIFAMILY NEWS
Zark Launches Mobile-First Parking and Inventory Management
by Marlena DeFalco
Zark has launched its mobile-first Parking & Inventory Management solution designed to streamline multifamily parking operations. Features include AI-powered license plate recognition, QR-based smart stickers for vehicle registration, automated parking space audits and more. The platform helps property teams reduce manual work, maintain accurate records and better capture revenue. The solution is available to Zark customers at no additional monthly fee through the end of 2026.
Read the article in The Multifamily Journal
PetScreening Report: Pets Reshaping Daily Decisions
by Emily Green
PetScreening’s latest report highlights how pet ownership increasingly influences consumer decisions, including housing choices, travel, shopping and daily spending. For owner/operators, these trends underscore the importance of understanding pet-owning residents and adapting policies and amenities to meet their needs.
Lender Pressure Creates Openings for Multifamily Buyers
by Natalie Dolce
Lender pressure is creating opportunities for multifamily buyers as owners struggle with debt obligations, refinancing challenges and property performance. Rather than signaling a broad market collapse, these conditions are generating potential deals. Buyers with available capital and disciplined underwriting can capitalize on pricing adjustments.
MULTIFAMILY NEWS
Trauma to Trust: Empathy, Preparedness and Renewal in Multifamily
by Doug Pike
Building trust in rental communities requires empathy, preparedness and an understanding of how trauma can affect residents and employees. Property management teams can foster stronger relationships by responding to difficult situations with compassion and communicating clearly. Proactive training and thoughtful policies help staff navigate sensitive circumstances, reduce conflict and strengthen community resilience.
Read the article in Industry Insider
What Multifamily Needs to Know About Active-Adult Rental
by Caroline Clapp
Active adult rentals present a growing opportunity for multifamily developers as older adults seek maintenance-free living without the responsibilities of homeownership. Communities must balance independent lifestyles with convenient amenities and social opportunities to capture demand from a demographic increasingly interested in flexible options.
Three Amenities Drawing Renters in Competitive Markets
by Danielle McLean
Owner/operators are prioritizing flexible business centers, wellness spaces and hospitality-inspired services to attract renters amid intense competition and rising concessions. Rather than offering more features indiscriminately, communities are focusing on practical benefits that improve daily life, encourage community connections and help properties stand out.
INNOVATIONS & TECHNOLOGY
MHN Executive Council: Where to Draw the Line With AI (Part 1)
by Jessica Fiur
AI can accelerate multifamily workflows by handling financial data analysis, organizing information and creating content. However, industry leaders emphasize that human oversight remains essential for verifying accuracy and maintaining relationships. AI works best when it supports expertise rather than replacing it. Companies must establish clear boundaries, ensuring accountability and empathy remain firmly in human hands.
Read the article in Multi-Housing News
Chicago Geothermal Apartment Tower Takes Shape
by Ryan Wangman
A 33-story apartment tower in Chicago’s Fulton Market neighborhood is using geothermal technology to reduce energy consumption and operating costs. The project features an all-electric design and geothermal wells expected to cut energy use by up to 60% and energy costs by 25%. The development demonstrates how sustainable systems can improve efficiency.
How AI Decides Which Real Estate Agent to Recommend
by Joe Killinger
AI tools increasingly influence which real estate professionals appear in recommendations, making digital visibility essential. Agents can improve their chances by maintaining consistent business information, publishing helpful content, earning credible reviews and demonstrating expertise rather than focusing solely on traditional search rankings.