The 2024 Renter Preferences Survey Report released by NMHC and Grace Hill provides a comprehensive look at the home features and community amenities that are most important to renters, how much they are willing to pay for them and what are their biggest considerations during their home search.
The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC’s new housing initiative.
As the lines between apartments and hotels become increasingly blurred, some owner-operators are leaping forward by offering properties with resort-class perks. Amenities such as concierge service, housekeeping, coffee service and more are beginning to make an appearance in multifamily communities.
Imagine how an apartment resident would respond if their community suddenly suspended its traditional morning coffee service at their leasing office. Lisa Tully-Tavian, CMO at Sentral, said for residents who chose not to renew, halting the free coffee was on the list.
Regardless of what type of commercial real estate you manage, improvements to tenant satisfaction are central to a healthy bottom line. There is quantifiable evidence of a direct correlation between the contentment of tenants and renewal rates, and higher gross and effective rents.
The top storylines in multifamily this week are new methods for resident retention, combatting rent growth decline, employee retention, automation and renewals, AI, problems with climate data, flex living, the amenity wars and cities where rent is growing.
The top storylines in multifamily this week are Renew launches, preparing for disasters, fraud prevention in BTR, optimizing access control, replacing social perks with tech tools, unsexy amenities that attract renters, multifamily values drop, the strength of Columbus, Ohio and WOTUS veto.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.
Amenities play a critical role in the success of a multifamily community. For current residents, they can make or break the decision to renew. Meanwhile, prospective residents will gravitate towards communities that offer amenities that cater to their varying lifestyles.
Consumers have left no doubt that EVs are the future of American transportation. Multifamily developers are in a position to prepare now, installing an adequate number of chargers to meet today’s demands, as well as future-proof their portfolio as EV sales and adoption continue to skyrocket.