The multifamily industry—like the country and world at large—is in the midst of an ongoing technological revolution. But operators would be unwise not to focus on the human connections renters are yearning for. By making it easier for residents to bond, property managers can boost resident satisfaction and drive renewal rates.
That was one of the takeaways of The Human Advantage: Why Authentic Connection Is Your Most Powerful Tool in the Age of AI educational session at the 2026 Entrata Summit.
“We need to remember that, at heart, we’re a very human industry,” said Karen Kossow, Marketing Director at Paradigm Property Management. “There’s nothing more human than helping people find their homes, and I fear that we’re going to lose that human piece.”
Read Stephen Ursery’s article in the Rental Housing Journal.