INDUSTRY NEWS
Mill Creek Announces Start of Preleasing at Modera Aventura
by Paul Willis
Mill Creek Residential has officially launched preleasing for its new luxury apartment community, Modera Aventura, located in the quickly revitalizing Ojus neighborhood of northeast Miami-Dade County. Featuring 420 homes and 6,400 square feet of ground-floor retail, the community is set for its first move-ins this November. A second phase—Modera Aventura South—will add 251 units and 2,510 square feet of additional retail.
Read the article in The Multifamily Journal
Houtkooper, Nelson Selected by GlobeSt. as 2025 Influencers
by Paul Willis
Hamilton Zanze executives Kurt Houtkooper, CEO, and David Nelson, President and CIO, have been recognized by GlobeSt. as 2025 Influencers in Multifamily. The honor celebrates their leadership in driving Hamilton Zanze’s growth, fostering innovation in property operations and maintaining a strong commitment to integrity and excellence.
Federal Properties Across D.C. Poised for Redevelopment
by Propmodo Team
The federal government’s initiative to sell surplus real estate in the Washington, D.C., region is sparking major redevelopment opportunities. The General Services Administration (GSA) is listing and withdrawing a sweeping set of major assets, signaling a shift toward converting aging federal buildings into residential and commercial developments.
THOUGHT LEADERSHIP
Navigating the Talent Evolution: A Strategic Approach to Staffing
by Jessica Sachs
Multifamily must evolve its talent strategies to meet modern demands. Challenges in the industry include labor shortages, skills gaps, retention issues and the need for more agile staffing models. Companies that proactively invest in training, flexible work practices and culture-enhancing initiatives are better positioned to attract and retain talent while maintaining operational excellence amid rapid change.
Read the article in NAA Industry Insider
MHN Executive Council: Tips for Successful Virtual Tours
by Jessica Fiur
Successful virtual apartment tours go beyond showcasing square footage and a single staged unit. Industry experts recommend highlighting both the living spaces and the lifestyle the community offers. By presenting a comprehensive view of daily life and community culture, virtual tours can effectively engage prospective residents and boost leasing conversions.
Luxurious Living: Modern Residences Are Raising the Bar
by Barbara Ballinger
Developers are increasingly incorporating luxury features, materials, systems and services to differentiate their properties in a competitive market. This trend reflects a shift towards providing residents with high-end amenities and experiences. As these upscale offerings become more prevalent, they are setting new standards for quality and sophistication.
MULTIFAMILY TECHNOLOGY
Why Fee Transparency May Be the Focal Amenity for Renters
by Andrew Ruhland
Fee transparency has become a critical amenity for modern renters, especially among Gen Z and millennials. These renters expect clear, upfront pricing for all costs, including rent, utilities and optional services like parking or pet fees. Studies show that transparent pricing boosts confidence and leads to higher application and occupancy rates. Operators investing in tools like pricing calculators and consolidated information are meeting these expectations.
Read the article in Multifamily Executive
Proptech Pulse with Nikhil Venkatesh
by Shelley Robinson
In this episode of PropTech Pulse, host Shelley Robinson interviews Nikhil Venkatesh, head of application development at REBA. Venkatesh offers insights on the transformative impact of AI in multifamily. He also discusses the four flavors of AI, the importance of a universal data model and how AI can enhance decision-making and future-proof operations.
Audit a Marketing Strategy in 30 Minutes Using ChatGPT
by Tiffany De Alva
The latest episode of Tiff Talks Tech demonstrates how to conduct a comprehensive property marketing audit in just 30 minutes using ChatGPT. The podcast covers evaluating website messaging, ad performance and resident engagement strategies. Practical prompts and frameworks can identify strengths and weaknesses in marketing efforts.