Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy.
John Bradford talked with us about the various ways apartment complexes can appeal to pet-owning renters, bringing in additional revenue for overall minimal risk. He also explained the ins and outs of his company’s pet screening process and how they ensure every renter’s pet claims are legitimate.