All the multifamily news you need
Even in the digital leasing environment of today, prospects still desire authentic human connection. While high-performing leasing teams do deliver exceptional customer service, their customer engagement recipe has a secret sauce—automation technology.
The top storylines in multifamily this week are the natural disaster threat, multifamily giving back to communities, successful property managers, threats to SunBelt affordability, asking prospective residents "why" and the SmartRent acquisition of SightPlan.
Prospective renters are still out there shopping for their next home. And while they understand some of the limitations of leasing in the COVID era, they still expect onsite associates to bring their A game and deliver a high level of customer service.
A strong onsite leasing team is the bread and butter of a successful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.
The global pandemic drastically altered the way people live their lives virtually overnight. But after everyone got past the immediate shock and exasperation of staying home, society began to adjust. Most notably, self-service appears to be here to stay, embracing a remote lifestyle.