by Jennifer Staciokas

The human touch is an indispensable piece of customer service. Even in the digital leasing environment of today, prospects still desire authentic human connection and many want to speak with a leasing professional before signing. While high-performing leasing teams do deliver exceptional customer service, their customer engagement recipe has a secret sauce—automation technology.

Customer Relationship Management (CRM) systems have been around for decades, but they’ve really become the foundation of the modern leasing technology stack over the last several years. Many operators have started experimenting with automation as a way to maximize CRM impact and have discovered significant benefits for leasing professionals, customers and overall lease conversion rates. Although every organization is different, automation provides an opportunity to create a perfect balance between tech solutions and human interaction.

Read Jennifer Staciokas’ article in Multi-Housing News.