MULTIFAMILY NEWS
PetScreening Named to Inc. 5000 List for Fifth Straight Year
by Paul Willis
For the fifth consecutive year, PetScreening has been named to the 2026 Inc. 5000 list of America’s fastest-growing private companies. The recognition reflects continued growth as rental housing operators increasingly turn to technology for pet policy management. Over the past year, PetScreening has expanded its roster of solutions and tools while broadening its reach into vacation rentals, student housing and other residential segments.
Read the article in The Multifamily Journal
Full Benefits Of ROAD To Housing Act Could Take Years
by Ryan Kushner
It may be a long trip on The ROAD to Housing Act for local governments, which might not see full benefits for years. Delays are expected due to the implementation burden falling on HUD. The agency is handling 88 of the act’s 124 required actions, including nine new rules and numerous reports. Reduced staffing and an existing rule-making backlog could slow progress.
Seattle Owner/Operators Can No Longer Charge Pet Rent
by John Triplett
Seattle owners and operators face new restrictions on charges, including pet rent and other fees. The changes are intended to increase cost transparency by limiting additional fees that can increase residents’ monthly expenses beyond advertised rent. The new rules may require adjustments to leases and communication to prospective and current residents.
THOUGHT LEADERSHIP
Introverted Leadership in Property Management
by Stephen Ursery
Calm and thoughtful leadership can bring welcome balance to property management teams. Introverted leaders bring valuable strengths, including empathy, active listening, thoughtful decision-making and a deliberate approach to problem-solving. Recognizing different leadership styles helps create more inclusive workplaces while benefiting from the unique skills introverted professionals contribute to organizational success.
Read the article in Industry Insider
Reputation Management: The Reset After Takeover
by Anca Gagiuc
Buying a multifamily property means buying everything, and it won’t necessarily be all good. Incoming ownership also inherits residents’ concerns, unresolved maintenance issues and existing public sentiment. Rebuilding reputation requires more than responding to online reviews. Reputation ultimately improves when the resident experience improves.
When Energy Prices Ripple Through Multifamily
by Ian Monk
It’s about more than the prices at the pump. Energy price volatility creates ripple effects across multifamily, pushing up transportation, construction, maintenance and operating costs. Higher gas prices influence renter behavior, affecting leasing, retention and demand patterns. Investors can prepare by incorporating broader cost scenarios and maintaining flexibility.
INNOVATIONS & TECHNOLOGY
Multifamily Branding That Evolves With Resident Expectations
by Corina Stef
Strong multifamily branding must take into account changing renter expectations and deliver a consistent experience across every touchpoint. A successful marketing campaign combines resident feedback, survey data, communications, digital tools and onsite operations to maintain integrity while expanding into new markets. Digital platform improvements and AI can support efficiency without sacrificing authenticity or resident-first culture.
Neighborhood Content Needs to Indicate Actual Local Knowledge
by Stacey Feeney
You know the neighborhood, but do you know it? Content is most effective when it demonstrates genuine familiarity with the area and avoids generic descriptions. Authentic local information brings credibility to communities, so marketers should aim for specific, useful details that reflect firsthand knowledge of local businesses and neighborhood characteristics.
Before You Build an AI Agent…There’s Another Option
by Daniel Murray
AI agents can offer significant marketing efficiencies, but they also present a set of challenges when it comes to implementation. Building internally requires substantial engineering and maintenance, while disconnected point solutions create fragmentation. Creating agents with an outside technical team can provide customization without internal burdens.