It’s a transitional time in the apartment world. On-site teams are constantly trying to increase efficiencies, but not at the expense of personalization. They are trying to strike the balance of using technology to assist associates, but not to such a degree that it makes teams appear robotic.
The top storylines in multifamily this week are the natural disaster threat, multifamily giving back to communities, successful property managers, threats to SunBelt affordability, asking prospective residents “why” and the SmartRent acquisition of SightPlan.
Like any industry, residential building operators saw their entire work lives change in a matter of weeks at the onset of the pandemic. There were obstacles aplenty. Managers had to adjust to working with smaller property management teams—or in some cases, with teams almost exclusively offsite.
Taken as a whole, the multifamily industry isn’t exactly known for moving with lightning-fast speed to implement new technology and processes. But in 2020, operators across the country had to do just that. Managers had to turn on a dime and find new ways to serve prospects and residents.
A CRM is a tool that allows multifamily operators to organize and manage interactions with prospects and current residents across communication channels. The playbook is a comprehensive plan devised by the operator to guide a leasing team’s use of the CRM.