Data from the Pet-Inclusive Housing Initiative reveals nearly one in four apartment residents say their pet has been a reason for needing to move. The 24% figure translates to approximately 5.5 million renting households that have been displaced or voluntarily sought a new home as a result of their pet.
The top multifamily storylines this week include: how pandemic adjustments are reshaping the industry, how to create a synergistic company culture, remembering non-pet owners when crafting policies, how boredom in the burbs may help downtown rebound, property managers on the road to getting vaccinated, and why Facebook Pixel is something to care about for marketers.
Many apartment operators have worked diligently to improve their pet-friendliness levels. And if pet friendliness wasn’t already a primary focus, it definitely should be now. New data indicates that the well-documented spike in pet adoption during the pandemic has made an impact in the apartment world.
The multifamily world is using newfound data when exploring ways to modify longstanding practices for the benefits of pets, residents and the bottom line. Advances in pet technology have made this possible and things are trending in the right direction.
Among the top storylines in multifamily housing this week: reevaluating the contactless community hype, reassessing data-sharing processes, the benefits of eliminating breed restrictions, middle-income housing opportunities, apartment investors mulling distressed mall opportunity and apartment values on the rebound.
Inside this issue: modern package management and customer service, preparing for compound disasters, data integration, millions fleeing major cities in pandemic, Jacksonville’s shipping container apartments and the future of urban parking due to Covid.
The growing package problem, mass timber adoption for multifamily community development, the value of pet data, falling rents in major metros, surging lumber prices and NMHC’s take on the affordability crisis make up this week’s top headlines.
Data has never been so accessible and actionable. Yet, many apartment operators continue to rely on gut feelings to drive decisions as opposed to utilizing these valuable metrics. Part of the challenge is that many operators don’t know that this data exists.