Technology since the start of the pandemic has transformed multifamily operations at an accelerated pace—but for on-site teams, the gains haven’t come without growing pains.
Since 2020, an explosion of proptech solutions has helped streamline leasing, automate routine tasks, and unlock data-driven decision-making. But that also has layered on dozens of systems, logins, and workflows—leaving site teams to navigate a more complex, tech-heavy role than ever before.
The result, according to industry experts, is a balancing act: leveraging technology to drive efficiency and elevate the resident experience, while avoiding overload that pulls site teams away from their core mission—serving current and prospective renters.
Read Christine Serlin’s article in the Multifamily Executive.