Apartment Leasing

The Art and Science of Capturing the Attention of Today’s Renters

by Paul Willis

The role of the multifamily marketer has morphed drastically in the past decade. Modern-day marketers are more research-driven and tech-savvy, and they play a much larger role in the organizational framework. Now their talents are being further tested.

With leasing demand not quite where it was just a couple of years ago, marketing teams have had to get even more creative to make their properties stand out. Two operators shared stories of unorthodox methods they successfully have deployed.

Read Paul Willis’ article in Multifamily Executive.

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