by Kevin Juhasz

Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy. About 98% of people searching for apartments use online resources when looking for their next home—and 20% use only online sources for their search. 

Despite the proliferation of tech in leasing, it will likely never completely take over. Onsite teams and in-person tours still outshine machines when it comes to the final push to move people from prospects to residents. Up until that tour, however, digital tools are dominating the landscape—and many prospects want it that way.

Read Kevin Juhasz’s article in UNITS.