by Andrew Ruhland

Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s a baseline expectation for the majority of renters.

As Gen Z becomes the fastest-growing renter demographic in the United States, and many millennials continue to enjoy the freedoms of renting, their expectations are reshaping multifamily operations—particularly when it comes to cost clarity.

A Cross-Generational Standard
Raised on app-based services like Uber and DoorDash, Gen Z, and millennials alike, are accustomed to real-time information, intuitive navigation, and seamless digital experiences. Naturally, they demand a rental journey that is just as efficient and transparent.

Read Andrew Ruhland’s article in the Multifamily Executive.