Grace Hill today announced the launch of an enhanced online reputation management solution designed to help multifamily communities streamline their online reputation and protect property brands. It also provides a consolidated view of overall performance and key metrics.
Industry Trends Report | Week of March 18
The top storylines in multifamily this week are parking challenges, avoiding hurdles, resident retention, EV charging solutions, innovating while remembering the basics, creating new efficiencies, women’s careers stalling in CRE, the Fed holds on interest rates and completions hit 50-year high.
When It Comes to Parking, No News is Good News
Residents don’t typically comment on a seamless parking experience in online reviews, but troublesome situations compel them to share their negative experiences. However, there is a way to solve parking issues easily, despite current perception — putting control in the residents’ hands.
Industry Trends Report | Week of February 19
The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won’t hear rent cases and ending dog breed restrictions.
Industry Trends Report | Week of November 13
The top storylines in multifamily this week are the nationwide changes to parking, effective pet policies, helping CRE portfolios thrive, resident retention, online reviews and marketing, holiday events and social media, veterans and CRE careers, building housing near transit revival and the changing weather.
Industry Trends Report | Week of November 6
The top storylines in multifamily this week are revolutionizing delinquency solutions, capturing the attention of renters, talent and supply chain issues, parking and reputation, digital marketing strategy, resident retention, renter preferences, the battle over service fees and owners doing more with less.
Be Everywhere Your Residents Are
Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.
What Does Today’s Student Housing Say About Tomorrow’s Renters?
For perhaps the most accurate depiction of what to expect in the coming years, they can examine the student housing sector. These students represent the next wave of conventional renters, after all, so their unique preferences and behaviors should not be overlooked.
Industry Trends Report | Week of July 24
The top storylines in multifamily this week are parking pain points, creating a self-starter culture, amenities and events for all generations, digital natives and the rental journey, digital foundation, fraudulent documents, Amazon requiring employees to relocate and the migration to high-risk areas.
Digital Natives Diversify the Rental Journey
The apartment search process has morphed drastically. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.