Prospects expect to see a variety of review content, and often are more concerned with how well the community is addressing resident concerns. The adverse impact of a negative review is lessened if the community team is handling the concern in a friendly and effective manner.
This week’s multifamily news hot topics: Covid-19’s impact on operations, earning ancillary revenue through pet amenities and services, helping employees cope during the pandemic, criticism mounts against Trump’s plan to stop evictions and more.
When faced with a negative review, responding in a reactionary manner will only serve to erode the situation further. More importantly, the damage will spread far beyond the relationship with the person who posted the review. Keep in mind that you’re not responding to the reviewer.
This week’s top multifamily news headlines: The Power of SGTs: Prospects Trade in Their Own Currency, 6 Amenities That Attract Renters During Covid-19, The Problem With Stock Review Responses and more.
This week’s top multifamily news headlines: Getting Self-Guided Tours Right, The Future of Apartment Design, Don’t Be So Defensive, Concerns about Residents’ Financial Well-Being Grow
Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea . Put yourselves in the consumer’s shoes for a moment.
According to the “Ready for Your Close-up? Crisis and Disaster Media Management” session at NAA’s Apartmentalize in 2019, rental housing operators should prepare to address the media during a crisis before it hits. And it all starts with a plan.
Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. What matters is making the community or management company look bad. Online review sites aren’t in the fact-checking business.