by Michael Miller
The rental housing industry is facing a challenge: Finding and keeping quality people within the workforce. This labor shortage is making it harder for companies to provide great customer service to residents, and it’s putting extra pressure on the teams that are already in place.
To tackle this issue, many companies are rethinking how they hire, train and support their employees. Some are offering higher pay and additional benefits. Others are focusing on building a strong company culture where employees feel valued, welcomed and supported. Some are doing everything they can to compete and stay afloat. Career growth is also a big focus; allowing workers to find a clear path to move up in the industry also helps keep them motivated and loyal.
Technology is playing a growing role as well. Artificial intelligence (AI) is being used to handle routine tasks like answering common resident questions or scheduling tours. This frees up onsite staff to focus on more people-centric activities. While AI can help, it’s not a full solution. People are still the heart of the rental housing industry.
Read Michael Miller’s article in Units Magazine.