by Stephen Ursery
A successful resident retention program not only stops a revolving door of renters. It is critical to minimizing expenses and maximizing net operating income (NOI).
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
Joni Warfield, director of revenue optimization at IDM Cos., highlighted the considerable expense of losing a resident.
Read Stephen Ursery’s article in the Multifamily Executive.