Taken as a whole, the multifamily industry isn’t exactly known for moving with lightning-fast speed to implement new technology and processes. But in 2020, operators across the country had to do just that. Managers had to turn on a dime and find new ways to serve prospects and residents.
Prospects want to experience a potential new home on their own terms and without having to interact with a leasing associate. Some multifamily operators are beginning to take notice, but the apartment industry as a whole has yet to fully embrace self-guided tours.