Month: June 2020

Embrace the Chaos: Technology to Empower Virtual Tours

Social-distancing practices and stay-at-home orders initially brought in-person prospect tours to a screeching halt. But leasing associates are adopting technology faster than ever, and being as resourceful as ever, to ensure they are still giving prospective residents a top-notch tour experience.

Data Visualization as a Revenue Driver

Accurate property performance data is among the most sought-after commodities in the apartment industry. Few metrics drive solid decision-making than those pertaining to genuine activity at a rental community. The data becomes truly powerful when it can be visualized.

Protocols You Might Not Have Considered for COVID-19

Long before the coronavirus outbreak was classified as a pandemic, many apartment management companies created crisis plans for the possibility of widespread disease. So much for planning. It’s painfully clear that the plans were merely guidelines based on hypothetical situations.

Rent Declines Are Accelerating as Pandemic Goes On

With every state starting to re-open in various ways, we are still seeing improvements in some metropolitan statistical areas (MSAs) in terms of traffic and leases, and mixed results in other areas. Nationally, traffic and leases were down 4.2% and 5.6%, respectively, WoW.