THOUGHT LEADERSHIP
Fee Transparency Is More Than Compliance: It’s a Better Way to Market Multifamily
by Andrew Ruhland
Fee transparency is evolving from a compliance requirement into a powerful marketing tool for operators. By providing renters with accurate, complete pricing information up front, properties can attract better-qualified leads, build trust and create a more seamless leasing experience. Centralized data, cross-functional accountability and a focus on the full renter journey can help marketers move beyond vanity metrics and make transparency a competitive advantage.
Read the article in The Multifamily Journal
Keeping Residents Content During Displacement
by Ed Finkel
When disaster strikes, resident displacement can quickly become a complex challenge for owners and operators. From fires and floods to major weather events, having a clear emergency response plan and approaching residents with flexibility, empathy and strong communication can help ease the disruption. Property teams can support displaced residents while navigating logistics, insurance claims, temporary housing and the financial realities of recovery.
How Apartment Marketers Are Putting AI to Work
by Robyn Friedman
AI is quickly becoming a powerful tool for apartment marketers, helping teams create content, engage prospects, analyze data and streamline everyday tasks. But maximizing its value requires more than simply adopting the latest platform. From data security and fair housing compliance to human oversight and hidden costs, effective AI strategies depend on knowing where the technology can help and where people still need to be in control.
MULTIFAMILY NEWS
Entrata Pro Puts AI to Work Without Leaving the Operating System
by Entrata
Entrata, a leading operating system for the multifamily industry, announced it has added more than 300 new features across Entrata Core and Entrata Pro, including new AI capabilities that put work directly on the lease, the ledger and the resident record. The company introduced Entrata Pro last month at Entrata Summit 2026. Pro is a new platform tier alongside Entrata Core, which continues to receive new functionality within the system teams already use.
Read the article in Markets Insider
RealPage Cuts Off EliseAI
by Brad Hargreaves
RealPage has suspended new site activations with AI platform EliseAI, escalating tensions between two of the industry’s biggest players. The move highlights the growing importance, and potential fragility, of integrations between property management systems and emerging AI tools, while raising questions about how new agentic AI products could reshape the multifamily tech landscape.
Properties Owned By REIT Accused Of Fraud To Be Auctioned Off
by Jon Bainster
Forty-six properties, including single-family houses, rowhouses and multifamily properties, are being auctioned in Philadelphia and neighboring Chester and Delaware counties. This is a court-ordered auction for properties owned by RAD Diversified REIT, which was charged with fraud in July due to allegations it had raised $152 million from more than 5,500 individuals while lying about its performance and misappropriating the money. The auction, conducted by Tranzon Alderfer, began Oct. 6.
INNOVATIONS & TECHNOLOGY
What Happens to Proptech When Anyone Can Build Software?
by Franco Faraudo
Writing functional software previously required years of training, which meant the gap between having an idea and having a product was measured in hiring cycles. That gap has narrowed considerably, as people who deeply understand a problem but have never written code can now produce working applications. This is changing the economics of software creation in ways the real estate industry is only beginning to absorb.
How Local SEO Helps Apartment Communities Show Up in AI Search
by Sarah Lukemire
Prospects now can ask for multiple tiers of information within a single question. Someone can ask Google’s AI Mode for a pet-friendly two-bedroom near CU Boulder with covered parking. The platform then produces results of which communities check all the boxes. For property management teams, that makes local SEO is less about keywords and more about how clearly your property explains where it sits in its market. Recommendations include skipping the “near me” copy and engaging in a five-question local audit about what’s truly proximate to the property.
AI Is Reshaping Apartment Operations and Staff Roles
by Richard Berger
AI is beginning to change the operating model for apartment owners, not simply by automating tasks but by bringing fragmented portfolio data into one place and allowing employees to focus on more specialized work. For commercial real estate investors, the appeal is straightforward: better access to real-time information, fewer repetitive processes and a clearer division between work technology can handle and work that still requires people.