All the multifamily news you need
A CRM is a tool that allows multifamily operators to organize and manage interactions with prospects and current residents across communication channels. The playbook is a comprehensive plan devised by the operator to guide a leasing team’s use of the CRM.
One of the keys to successfully adapting to the pandemic is to realize that nothing has to be set up perfectly before implementation. Self-guided tours were certainly becoming more common in multifamily before COVID-19. With social distancing, the adaption of them has accelerated.
Healthy amenity programming, HVAC equipment that provides fresh air, and outdoor space. Those are a few of the wellness choices that Gen Z renters are looking for in their apartment communities today, according to leading multifamily developers, operators, and designers.
A new apartment may be where residents will bring home their first child, or perhaps it represents a fresh start. And normally the leasing associate can help set the stage for that experience. Onsite teams are learning on the fly which tech best enhance personalization.
Solutions to diversity challenges, connectivity and comfort in a COVID world, the problem with in-house review responses, the survival of apartment construction, the importance of socializing to Gen Z and Las Vegas' rent payment problem headline this week's multifamily news.
Multifamily property managers are typically eager to respond to positive feedback in online forums, but conveying an appropriate message becomes complicated when faced with a negative review. It’s understandably difficult to receive negative feedback from a renter.
The growing package problem, mass timber adoption for multifamily community development, the value of pet data, falling rents in major metros, surging lumber prices and NMHC's take on the affordability crisis make up this week's top headlines.
The multifamily industry universally espouses support for diversity and inclusion in its workforce, but that effort is often not reflected within the leadership teams of real estate organizations. So, how do companies create a plan and a path to improve representation across all levels?