Month: March 2025

Gatewise Announced as 2025 NAA Top Employers Award Winner

Gatewise, a leading provider of smart access control solutions tailored for the multifamily industry, today announced it has been named a winner of the 2025 NAA Top Employers Awards. Presented by The National Apartment Association (NAA), the award recognizes member organizations that foster environments of collaboration, innovation and…

Diversify Your Approach to Stay Ahead in Multifamily Marketing

The multifamily housing industry is evolving, requiring owners, property management companies and marketing teams to diversify marketing strategies to stay competitive. A well-rounded strategy that integrates innovation, personalized engagement and market awareness is key to long-term success in multifamily marketing.

Q&A with Kurt Houtkooper

Units Magazine recently had the chance to speak with Kurt Houtkooper, CEO of Hamilton Zanze, a San Francisco-based multifamily investment firm. The company's portfolio currently comprises approximately 125 properties across just under 30 markets. In this interview, we discuss—among other things—Houtkooper's outlook for the apartment industry in 2025.

Multifamily is About to Get Disrupted

Whether you think multifamily is finally catching up in tech, or that it’s still lagging, there’s no question about it: multifamily is ripe for the investments and overhauls to create a frictionless renter experience. Stephanie Anderson talks with Multifamily X host Adrian Danila bout the biggest tech shifts…

Industry Trends Report | Week of March 10

The top storylines in multifamily this week are junk fees vs. premium amenities, innovation and technological challenges, utilizing amenities, using genuine stories to drive interaction, smart approaches to EV charging, website hacks that convert, 24 Water Street in Manhattan, new apartments are sitting longer and property management jobs…

The Cost of Errors in Accounts Payable

With the power of AI, organizations can optimize operations, enhance accuracy and reach new levels of efficiency. In an economic climate where bad data is costing businesses millions and manual processes impede productivity, AI tools are leading the way to a smarter, more profitable AP management approach.