Month: February 2026

The Value of Company Culture

A thriving company culture is more than a snappy slogan or a series of organizational platitudes. In survey after survey, a positive corporate culture is the one of the top attributes potential employees look for when hiring. Culture is also credited with long-term employment, and it’s ultimately what…

Industry Trends Report | Week of February 9

Multifamily's top storylines this week are ApartmentRatings and SatisFacts award winners, Creative Marketing Concepts rebrands, Class A gaining strength, affordable housing challenges, how markets pique interest, urban development, social media's role in application fraud, building a podcast and drone loses battle with apartment building.

Creative Marketing Concepts Announces Rebrand Under New Ownership

Creative Marketing Concepts (CMC), a longtime trusted partner to the multifamily industry, has unveiled a refreshed brand identity following its acquisition by industry veterans Joe Copsey and Joe Summers. The rebrand centers on a renewed commitment to the people behind the portfolios, positioning CMC as a supportive, fractional…

Industry Trends Report | Week of February 2

Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…

The Case for Smarter Pet Policies in Rental Housing

Just as it’s difficult to find a hotel that isn’t pet-friendly any longer, fewer and fewer rental communities do not welcome pets in any capacity. Pet-welcoming sentiment goes beyond traditional multifamily, as military bases, single-family, vacation rentals, short-term rentals and manufactured housing all experience pet demand.