MULTIFAMILY NEWS
Cox Hired as Quarterra’s Managing Director of Development in Texas
by Doug Pike
Quarterra has appointed Jeb Cox as managing director of development for Texas, where he will oversee multifamily initiatives statewide. Cox brings nearly 20 years of experience and has contributed to the development and acquisition of nearly 14,000 apartment units, representing more than $2.1 billion in capitalization. Previously, he spent more than a decade with Mill Creek Residential and also held positions at Trammell Crow Residential and Creekstone Partners.
Read the article in The Multifamily Journal
Concessions Reach One-Third of Properties Nationwide
by Erika Morphy
Apartment concessions are becoming more common as elevated vacancies, declining rents and new construction intensify competition for renters. About 31% of U.S. properties offered incentives worth at least one month’s rent in September 2026, up from 25.4% a year earlier. Operators are increasingly using free rent and other discounts to attract residents.
Seattle Owner Wins Appeal Over City Regulations
by John Triplett
A Washington appeals court has allowed a Seattle affordable-housing owner to proceed with a lawsuit challenging the financial impact of city rental regulations. The operator alleges that restrictions and requirements led to substantial losses. The court’s ruling allows the claims to move forward but does not establish that the regulations are unconstitutional.
THOUGHT LEADERSHIP
Changing the Game: Rewriting the Rental Housing Playbook
by Paul Willis
Outdated workplace policies can undermine employee engagement, recruitment and retention across multifamily. Owner/operators are encouraged to reconsider rigid dress codes, inflexible scheduling and annual performance reviews in favor of inclusive standards, outcome-based flexibility and regular coaching. Modernizing policies to reflect changing workforce expectations can strengthen company culture and employee confidence.
Read the article in Industry Insider
How to Keep Mold From Becoming a Major Liability
by K. David Meit
Preventing mold-related liability starts with prompt responses and thorough inspections. Multifamily operators should investigate moisture sources, address leaks quickly and establish clear remediation protocols rather than simply treating visible mold. Written procedures, detailed records and follow-up inspections help protect residents.
Rental Fee Rules Are Creating a Compliance Headache
by Franco Faraudo
Rental fee regulations are expanding across cities and states, creating a complex compliance landscape for multifamily. New requirements govern fee restrictions, upfront pricing disclosures and penalties for violations. Owner/operators must monitor legislation, update listings and lease documents and audit procedures regularly.
INNOVATIONS & TECHNOLOGY
Flying Cars? Maybe Someday. AI Apartment Shopping? Already Here
by Matthew Bullock
AI agents are beginning to influence how renters discover and evaluate apartments, creating new considerations for multifamily marketing. As consumers use AI tools to research housing options, operators need accurate, consistent property information across digital channels. Maintaining current listings, detailed descriptions and credible online content can help communities remain visible as shopping habits evolve.
Read the article in Multifamily Insiders
Where Multifamily Marketing Meets Revenue
by Corina Stef
Multifamily marketing is increasingly tied to revenue performance, requiring closer collaboration between marketing, operations and revenue teams. Effective strategies go beyond generating leads to evaluating conversions, pricing, lease-ups and signed leases. By connecting marketing to measurable outcomes, operators can ensure efforts contribute directly to performance.
Multifamily’s New Challenge: Proving Listing Photos Are Real
by Patrick Sisson
New disclosure laws targeting AI-altered apartment listing photos are creating compliance challenges for the industry. California and Wisconsin requirements take effect Jan. 1, requiring disclosures for modified images, with California also requiring original photos for comparison. Owners face potential reshooting costs, recordkeeping demands and legal exposure.