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Transparency delivers more qualified applicants, fewer unnecessary pricing inquiries, and complete alignment with fee disclosure requirements. Operators who prioritize clear pricing, real-time updates, and interactive maps with fee transparency tools position themselves as leaders in the digital transformation of the apartment industry.
The global pandemic drastically altered the way people live their lives virtually overnight. But after everyone got past the immediate shock and exasperation of staying home, society began to adjust. Most notably, self-service appears to be here to stay, embracing a remote lifestyle.
With the multifamily industry entrenched in the world of social distancing, operators have been quickly implementing new technologies to help support operations. A new baseline of operations also influenced decisions to implement new technology.
Self-touring already had been considered the wave of the future in the apartment world. Then the pandemic arrived and left no doubt. But while self-guided tours might imply a distant, do-it-yourself atmosphere, they are not as detached as they sound.