My recommendations for anyone starting a property management company is to avoid taking shortcuts, particularly on the items that matter most—culture, key initial hires and selecting the best third-party providers. If you can build the most important infrastructure of the ship first, it will float that much better.
Culture is the single-most important element in the success of a company. Organizational leaders might have to go about their culture-building initiatives differently in each case, but the prospective benefits can propel the company to its true potential and perhaps beyond.
The strength-based approach often yields immediate dividends. Without trying to mold themselves into something they aren’t—like the quarterback trying to play linebacker—associates are often more enthused, productive and authentic just being themselves.
Culture takes on the look and feel of the organization’s leadership. The adage that “everything rises and falls on leadership” is certainly true when it comes to culture. What and whom you represent as a leader is what will organically be born out in your company.