Automation allows operators to seize a multitude of touchpoints to gather information and open the lines of communication – the type of communication that sways decisions. When a strong relationship has been established with a resident, they will be more likely to renew their lease.
Boosting Renewal Rates With Automation
Prospective residents are hitting more touchpoints along their journey than ever before. To best utilize those opportunities, operators are using innovative tools that can reach customers at the pivotal moments that help them better understand the modern consumer experience.
Proactively Moving Leads Through the Marketing Funnel
While it seems pretty straightforward, a number of operators take a more reactive approach in terms of communicating with prospective residents. However, leads could easily go cold if prospects aren’t receiving adequate follow up after their initial inquiry.
Modernizing Prospect Engagement Strategies With Automation
Renters these days have a need for immediacy. While leasing teams have a variety of prospect engagement strategies, many operators are looking to incorporate tactics that provide an immediate response to prospects and create a seamless and consistent line of communication.
Helping Onsite Teams Thrive with Automation
According to an Epsilon research report, 80% of consumers prefer customized marketing when making a purchase. However, personalization can be a challenge in the multifamily industry with an influx in online leads and thinner onsite teams to handle lead volume.
The Role of Automation in Centralized Leasing
Automation within a centralized leasing model creates onsite efficiencies, better assists leasing teams in fielding leads and frees up time for them to establish meaningful relationships with prospective renters and residents. It also creates better customer experiences.
Automation: Nurturing Every Lead for Increased Conversion
No two leads are identical. Some prospects need to move in a few weeks while others are looking to move in a few months. With leads pouring in from multiple online platforms everyday, sometimes tending to each one can be overwhelming for onsite teams.
Supercharge Your CRM With Nurture Boss
Knock’s made friends with NurtureBoss, so your leads receive automated email and text follow-ups until they convert into residents and beyond. Sydney chats with Jessica Carter and Tristen Menz from Nurture Boss, plus a special guest appearance from Knock’s head of partnerships, Dorota Firek.
Human Interaction in Leasing Isn’t Dead – It’s Thriving with the Help of Automation
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it.
Technology is Now Doing the Heavy Lifting in Leasing
Onsite associates have a full plate when it comes to their daily duties, and nearly every associate has experienced the time-consuming tasks involved with the leasing process. But with a rapid influx of modern tech tools available for onsite associates, the leasing of today is more streamlined than ever before.