All the multifamily news you need
During the 2022 OPTECH session, NextGen AI: Risks and Rewards, industry leaders discussed AI’s promise and potential pitfalls moving forward. Panelists said much of multifamily’s hesitancy surrounding AI stems from a basic lack of understanding of the technology.
Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy.
The ability to attract and retain high-level associates has become a primary focus in multifamily, where a competitive employment environment continues to persist. Organizations can best position themselves for success by getting it right from the start—in the hiring process.
The electric vehicle movement is speeding up, making significant gains over the last several years. The industry, however, faces an uphill battle with the availability of reliable chargers for owners. The team at Xeal is solving for this issue.
Quarterra Multifamily has begun construction on a 256-unit community in Boston’s Allston, Mass., neighborhood. Harper, located at 40 Rugg Road, is designed to achieve a LEED Gold certification. The community will include two rooftop decks and 11,000 square feet of green space.
All pet-friendly communities deal with the challenge of unscooped pet waste. This challenge creates additional costs for operators who have to pay someone else to clean it up or task maintenance teams with doing the job, causing valuable time and resources to be wasted.
The top storylines in multifamily this week are monetizing technology, hyper-personalization in leasing, EV charging stations, Charlotte emerges as a leading multifamily market, affordable housing measures gain popularity and holiday event ideas for multifamily communities.