With so many changes occurring in multifamily leasing and management, owner/operators are seeking ways to meet the challenges of shifting consumer tastes, ongoing hiring and retention issues and maximizing revenues. Centralization is the next step.
Consumers want to feel like their shopping experiences are uniquely catered to them and their preferences are acknowledged. From everyday shopping for essentials to making larger purchases like cars, apartments or homes, personalization has quickly become a key to customer satisfaction.
When crafting marketing plans and pushing to drive the performance of their portfolio, operators should not overlook current residents. They’ve already done the hard part and sparked their interest—now it’s just a matter of keeping them at the property.
The top storylines in multifamily this week are raising the bar on apartment searches, development in historic neighborhoods, pet-friendly vs. pet-inclusive, college-town apartments flourish, helping minority developers scale up and increased interest in active-adult communities.
Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, today announced it has established an in-house multifamily advisory board to strategically guide the company in new product development and grow its client base.
When most people think about “smart home technology,” they immediately envision smart thermostats and lighting, maybe even door locks, doorbells and motion sensors. They think hardware. But it is the software side of smart home tech that has the biggest impact on the bottom line.
While it seems pretty straightforward, a number of operators take a more reactive approach in terms of communicating with prospective residents. However, leads could easily go cold if prospects aren’t receiving adequate follow up after their initial inquiry.
The online shopping experience has set a new standard of customer expectation; shopping must be intuitive, efficient and personalized. With more renters searching online for their next apartment homes, that expectation remains the same for multifamily.
Ashcroft Capital today announced the acquisition of four apartment communities totaling 1,080 homes in the Atlanta metropolitan area. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the communities.
Modern consumers can purchase nearly anything they want online without any human interaction. While it’s become commonplace to buy lower-cost products and services exclusively online, many customers still want to speak with a professional before making larger purchases.