Karen Gladney

Prospective renters are still out there shopping for their next home. And while they understand some of the limitations of leasing in the COVID era, they still expect onsite associates to bring their A game and deliver a high level of customer service.

A strong onsite leasing team is the bread and butter of a successful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.