Leasing

Centralization quickly became one of the biggest post-pandemic buzzwords in the multifamily industry, but explaining it can be a challenge. That’s because it can mean different things to different organizations and can be implemented in a multitude of ways.

The top storylines in multifamily this week are the nationwide changes to parking, effective pet policies, helping CRE portfolios thrive, resident retention, online reviews and marketing, holiday events and social media, veterans and CRE careers, building housing near transit revival and the changing weather.

The automobile is as quintessentially American as apple pie. It is deeply interwoven within our nation’s identity, and we’ve built a nation centered around their existence, including the creation of the interstate highway system, the drive-thru and parking spaces. Lots and lots of parking spaces.

The top storylines in multifamily this week are revolutionizing delinquency solutions, capturing the attention of renters, talent and supply chain issues, parking and reputation, digital marketing strategy, resident retention, renter preferences, the battle over service fees and owners doing more with less.

Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.

The role of the multifamily marketer has morphed drastically in the past decade. Modern-day marketers are more research-driven and tech-savvy, and they play a much larger role in the organizational framework. Now their talents are being further tested.

The 2024 Renter Preferences Survey Report released by NMHC and Grace Hill provides a comprehensive look at the home features and community amenities that are most important to renters, how much they are willing to pay for them and what are their biggest considerations during their home search.

Multifamily has, for the most part, embraced the benefits of using AI and automated responses to provide prospects with immediate responses to their inquiries. Case study after case study has proven that customers prefer the immediate response over waiting for a human interaction.