Marketing

Rent. Incorporates Accessible AI for Marketing Teams

Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.

Industry Trends Report | Week of September 9

The top storylines in multifamily this week are e-commerce and the package surge, setting workplace boundaries, maintenance issues and substitute housing, parking and resident satisfaction, using AI to streamline, medical services as an amenity, apartment affordability, inflation at three-year low and Freddie Mac's new CEO.

Industry Trends Report | Week of August 19

The top storylines in multifamily this week are overcoming outsourcing fears, investment properties, parking problems and reputation, creating excellent customer experiences, lower energy consumption, marketing data points, top cities for job growth and when demolitions gain favor over conversions.

Industry Trends Report | Week of August 5

The top storylines in multifamily this week are the resident experience, team-building for success, deposit-free renting, communities that lead in innovation, leasing efficiency via automation, data insights for marketing, renters outpacing homeowners, new multifamily opportunities and abandon projects.

How to Source Ideas for Engaging Social Media Posts

Using social media is a great way to drive engagement with your residents and reach prospective renters, but it can be a challenge to know what to post and where to get additional content. The MHN Executive Council shares their top suggestions for effective social media posts.

Industry Trends Report | Week of July 22

The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.