All the multifamily news you need
The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.
A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…
Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.
Artificial intelligence means different things to different people, and some multifamily professionals are wary of utilizing the new tech, unsure of where to start. Multifamily Insiders' Brent Williams talks with Nishant Phadnis, chief product officer at Rent, about the practical applications of AI in multifamily and the challenges…
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.
The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…
Today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate the effectiveness of advertising sources and tactics. How forward-thinking operators collect and use marketing data, and how they would like to see data analysis evolve, were the subjects of the 2024 Entrata Summit session…
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.