All the multifamily news you need
Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.
Artificial intelligence means different things to different people, and some multifamily professionals are wary of utilizing the new tech, unsure of where to start. Multifamily Insiders' Brent Williams talks with Nishant Phadnis, chief product officer at Rent, about the practical applications of AI in multifamily and the challenges…
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.
The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…
Today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate the effectiveness of advertising sources and tactics. How forward-thinking operators collect and use marketing data, and how they would like to see data analysis evolve, were the subjects of the 2024 Entrata Summit session…
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
The top storylines in multifamily this week are marketing after peak season, who should handle parking in a community, 2024 Voice of the Property Manager, fraud detection, interactive maps for maintenance, multifamily absorption hits record levels, CRE in the Trump Administration and California voters reject rent control.