Technology

Grace Hill announced the appointment of Chris Fontan as Chief Technology Officer and Trey Tubbs as Vice President of Commercial Growth. These strategic hires reinforce Grace Hill’s commitment to driving cutting-edge SaaS technology and data-driven insights that enhance real estate performance and facilitate business growth.

The top storylines in multifamily this week are monetizing services, security deposits, the 2025 rebound, the future of RentTech, effective Google Ads, transparency and trust in tech, winners of Grace Hill Kingsley and Ellis awards, multifamily distress jumps and D.C. mayor pushes housing reforms.

The top storylines in multifamily this week are data entry and accuracy issues, AI and multifamily evolution, real estate tech trends, the 2025 industry outlook, application fraud, senior housing demand, California fires' impact, direct lending is back and investors acceptance of higher interest rate.

Artificial intelligence (AI) is revolutionizing multifamily real estate by enhancing operational efficiency and resident experiences. Tools like predictive analytics, chatbots and smart technologies are streamlining property management tasks such as maintenance scheduling, lease renewals and rent collection.

The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.

The data entry and accuracy problem that has been plaguing the industry for decades requires immediate attention. With potentially millions of dollars on the line, embracing an AI-based accounts payable solution is the only surefire way to effectively mitigate inputting errors, reduce costs and boost operational efficiency.

Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.

Too many onsite multifamily teams feel paralyzed when it comes to understanding and using artificial intelligence (AI). According to Rent.'s recent 2025 State of Multifamily Marketing Report, only 35% of multifamily professionals feel comfortable trying out AI tools. This low confidence persists even as property owners push for…