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Following its acquisition of Align Residential, Sentral has expanded its leadership team to drive continued strategic growth and innovation of its best-in-class multifamily and hospitality management platform. This will support Sentral's continued expansion across the U.S.
David Deitz, co-founder and president of Birchstone Residential, is a big believer in using a strengths-based culture to build a company. Multifamily Executive recently got a chance to talk with Deitz about the benefits and impact of such a culture.
A gaggle of websites are dedicated to creating paystubs that appear to be authentic. Potential renters who otherwise wouldn’t qualify for an apartment home sometimes resort to this tactic to make it appear like they make more money than they actually do.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.
Every apartment community is a machine. At the center is the on-site team that ensures everything is running smoothly. While a knowledgeable leasing team is crucial to the front-end success of a community, the maintenance team manages the intricate mechanics of it all.
As apartment operators calibrate their focus on further accommodating modern renters, sustainability is playing a key role in their plans. More renters are becoming aware of their environmental footprint and are making more environment and health oriented decisions in their personal lives.
Amenities play a critical role in the success of a multifamily community. For current residents, they can make or break the decision to renew. Meanwhile, prospective residents will gravitate towards communities that offer amenities that cater to their varying lifestyles.
During a recent Apartments on the Go podcast, Sentral Vice President of Asset Management and Transition, Julie Butler, sat down with hosts Matt Ruedlinger and Courtney Smith to discuss Sentral’s revolutionary hospitality approach to property management.