Month: February 2023

Flexible Living Is the Path to Growth in Multifamily

It is no surprise that when the market slows down, multifamily operators typically compensate with cost-cutting measures to bolster their margins. While cutting back and finding efficiencies can help companies stay profitable, the belt tightening may ultimately hurt owners both in the short and long run.

Five Sentral Communities in 1% ORA Power Rankings

Sentral, the leading full-service residential hospitality company, today announced that five Sentral communities were recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research List measured 132,000 multifamily communities based on review site feedback and ILS data.

Pet Trends to Keep an Eye on in 2023

There are a lot of pet-owning renters: 70% of U.S. households owned a pet in 2022, according to the Insurance Information Institute. On top of that, residents in pet-friendly housing stay 21% longer than those in non-pet-friendly housing, based on the Pet-Inclusive Housing Report.

Industry Trends Report |Week of February 20

The top storylines in multifamily this week are application fraud, strengths-based culture, property marketing, tech implementation, proptech, tech stress, affordable housing, little distress for multifamily in 2023 and multifamily development outpaces single-family.