All the multifamily news you need
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…
Multifamily professionals constantly evaluate and reevaluate how the broader economy is affecting the industry. Sometimes, however, it’s beneficial to seek an outside perspective. The 2025 Entrata Summit session “Market Signals: Multifamily Insights from Nasdaq” provided key takeaways as to how the sector fits into the economy as a…
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Aventura, Hamilton Zanze CEO and CIO are GlobeSt influencers, D.C. properties poised for redevelopment, staffing, virtual tours, luxury living, fee transparency, proptech and AI marketing audits.
Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s…
The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.
The top storylines in multifamily this week are what multifamily can learn from NYC taxi decline, workhorse amenities, what pros wish they knew from the start, groundbreaking at Modera at The Hill, ballot measures, developers optimistic but worry about costs, accounts payable, training technology and AI in branding.