What trends and technology should those in the multifamily industry focus on in the new year? The Multihousing News Executive Council shares their insights, including cyber security, employee development, and smart tech and communities that help their residents thrive.
Happy associates begat happy residents. They also make their coworkers more energetic and more productive, and can build an atmosphere of creativity and innovation that benefits both the company and its residents. They reduce the expense and headaches of high employee turnover rates.
It’s no secret that maintaining a pristine curb appeal greatly influences a community’s reputation and digital curb appeal. After all, residents will express both their pleasure and displeasure in online reviews, and those reviews carry enough weight to either attract or repel prospects.
The top storylines in multifamily this week are the difference between pet-friendly and pet-inclusive, rebranding in 2023, centralization preferences and playbooks, the changing rules of operating efficiency, upcoming trends and tech and the best metros to make money in multifamily.
Rebranding can be an emotional transition. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.
While most rental housing operators do allow some pets, there is clearly a significant disconnect between operators and pet-owning renters. There are very simple reasons for this disconnect: abundant breed restrictions, significant size and pets-per-unit restrictions, and ever-increasing pet fees.
The top storylines in multifamily this week are successful EV charger installation, how e-commerce can help property managers, technology’s impact in multifamily in 2023, addressing supply chain issues, rent control measures in 2023 and the multifamily outlook for the next year.
The surge of new electric vehicles (EV) coming to market has triggered waves of changing tenant and consumer behaviors. A recent report by NMHC/Grace Hill found that 27% of renters are interested in locations with available EV charging stations and would pay $30.00 more per month for this amenity.
The top storylines in multifamily this week are using automation for retention, helping associates face change, improving apartments for remote workers, people are looking to move, hiring property management and multifamily helping the homeless.
To attract and retain pet lovers, forward-thinking operators are taking a wide-ranging approach that includes the elimination of breed and weight restrictions, the installation of onsite pet amenities and the support of animal organizations in the community.