THOUGHT LEADERSHIP
Want to Lose 80% of Your Value? Stop Listening to Customers
by Todd Katler
Ignoring customers is a surefire way to destroy your value. The decline of New York City taxi medallion value in the face of Uber and Lyft illustrates how inferior service loses ground to superior, customer-centric alternatives. Multifamily operators risk leaving rentable assets unused and revenue untapped unless they streamline access through intuitive, automated platforms.
Read the article in The Multifamily Journal
Making Workhorse Amenities Work Smarter
by Kevin Juhász
Integrating automation into essential amenities is important for enhancing resident satisfaction and operational efficiency. By adopting smart technologies, owners and operators can streamline services like package management, laundry facilities and access control. This modernization meets the expectations of tech-savvy residents.
What Pros Wish They Knew at the Start of Careers (Part 2)
by Jessica Fiur
Multifamily professionals share more pivotal lessons they wish they’d known at the outset of their careers. Insights include the value of authentic relationships over transactions and the power of storytelling in effective marketing. Additionally, they emphasize the benefits of early involvement in local apartment associations.
INDUSTRY NEWS
Mill Creek Announces Groundbreaking of Modera at The Hill
by Paul Willis
Mill Creek Residential has officially broken ground on Modera at The Hill, an eight-story mixed-use community located in North Dallas. The development will feature 387 luxury homes and 12,000 square feet of ground-floor retail space, serving as the residential anchor of The Hill, a revitalized open-air lifestyle center. Anticipated move-ins are slated for summer 2027. The community will offer a range of amenities, including a rooftop pool terrace, coworking spaces and pet-friendly facilities.
Read the article in The Multifamily Journal
Ballot Measure Season Begins for Rental Housing Industry
by Emily Howard
There are 26 states with ballot initiatives that affect the rental housing industry, and the National Apartment Association is actively monitoring ballot initiatives in Colorado, Massachusetts, Montana and New York. The measures encompass a range of issues, including rent control, zoning regulations and resident protections.
Developers See Brighter Conditions, Worry Over Costs
by Erik Sherman
Multifamily developers are cautiously optimistic about market conditions, with some anticipating improvements over the next three months. However, rising costs remain a significant concern, which could potentially impact project feasibility. Developers are exploring strategies to mitigate expenses and maintain momentum.
MULTIFAMILY TECHNOLOGY
The New Rules of Automation in AP
by Andrew Ruhland
By adopting automation in accounts payable (AP), operators can mitigate financial risks and convert outdated workflows into streamlined, cost-effective systems. This shift not only enhances operational efficiency but also improves cash flow management and compliance. Embracing automation is crucial for maintaining competitiveness and ensuring financial stability in the rapidly evolving multifamily industry.
Driving Performance Through Multifamily Technology
by Julia Crawford
In multifamily training, a widening gap exists between proptech’s potential and actual adoption. Traditional methods now fall short in a complex landscape. Modern training must be flexible, accessible and tailored to diverse needs, enabling teams to stay current and leverage innovations effectively across different communities.
AI in Multifamily Marketing: Where Branding Fits
by Stacey Feeney
Artificial intelligence is transforming multifamily marketing by automating many tasks. However, when it comes to crafting authentic brand narratives, human insight remains irreplaceable. While AI can enhance efficiency and scalability, it lacks the nuanced understanding and creativity essential for effective branding.